Pure Perfection
Concept Store
With hypoallergenic and tear-free formula, the Dandelion Sensitive Shampoo gently cleanses your hair and soothes the scalp. Leaves your hair pure and flawless.
In 2015, a dust fire broke out at Formosa Fun Coast, a water park in Bali, New Taipei, causing multiple deaths and countless burns and scald injuries. Chairman of O'right, Steven Ko's niece was one of the victims. suffered severe burns. Steven rallied employees, putting a complete and immediate halt to our production line and stopped accepting new orders. Our team worked endlessly for 3 days to develop Dandelion Shampoo and Body Wash with a milder, skin-friendlier formula. Less than a week after the incident, boxes of shampoo and body wash with green ribbons named "Guardian" on the bottles quietly arrived at hospitals across the island, provided for burn victims free of charge.
Your beauty, the zero carbon way. In 2020, O’right achieved carbon neutrality across entire product portfolio to deliver on our promise to protect people and the earth.
The bottle is made from 100% post-consumer recycled (PCR) plastic materials, which have been sorted, crushed, resorted, washed, dried, pelletized and reprocessed into new products to prolong a a product's life.
O’right introduced the world's first renewable plastic pump made from PCR (post-consumer recycled) materials and became the first beauty brand to truly embody the circular economy, thereby completing the final milestone of its carbon and waste reduction accomplishments.
The USDA Certified Biobased Product label identifies products made from renewable biological resources to promote the circulation of new organic renewable carbon (non-fossil), reduce carbon emissions and maintain ecological balance.
Offering the best in green beauty since the very beginning, O’right empowers you to live a committed vegan lifestyle with 100% natural and pure plant-based beauty products that contain no animal by-products or animal-derived ingredients.
Free from 8 harmful chemicals for a healthier and greener cleansing experience.
We pioneer the use of a mono-material refill pack made entirely from LDPE, an innovative and sustainable solution to traditional single-use materials. Recycle, reuse and keep it circulating.
*Each box comes with two sets of bamboo caps, plugs and silicone sealing rings to replace when necessary.
Made from 100% post-consumer recycled (PCR) PP materials to reduce plastic waste.
The plug is made from 100% biodegradable and compostable materials derived from vegetable waste and plant starch. Comes from nature and goes back to nature.
Moso Bamboo Cap Made from natural Moso bamboo, a fast-growing plant that regenerates quickly after being harvested, making it a sustainable resource. A hectare of Moso bamboo forest absorbs 35-50 tons of carbon.
The USDA Organic seal indicates that a product containing or made up of agricultural ingredients meet the USDA/NOP (National Organiic Program) organic production, handling, processing and labeling standards and are eligible to be certified under the NOP regulations. The operations which produce the organic agricultural ingredients, the handlers of these agricultural ingredients, and the manufacturer of the final product must all be certified by a USDA-accredited organic certifying agent.
The COSMOS-standard is founded by BDIH (Germany), Cosmebio & Ecocert (France), ICEA (Italy) and the Soil Association (UK) in order to define common requirements and definitions for organic and/or natural cosmetics. Its ultimate objective is to address the major issues essential to the environment and welfare of man on the planet.
Soothes the sensitive scalp. Reinforces protection for the scalp.
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Replenishes hair with abundant moisture. Creates elastic and bouncy hair.
No environmental hormones. Gentle lather. easy to rinse off without leaving residue.
Massage into wet hair and rinse. Follow with O’right Conditioner.
Directions: Cut open R-Pack and pour the liquid into R-Bottle. Close tightly. Happy consumer and happy earth.
Use with other products for the full experience on natural and pure beauty.
Suitable for dry, damaged hair
Suitable for all hair types
Suitable for color treated, damaged hair
Suitable for normal hair
