Climate change has hit the world hard. The Middle East, one of the driest regions on earth, is particularly vulnerable to the changing environment. Extreme climate conditions and water shortage pose a growing threat and governments are relying on desalination for freshwater. This predicament causes them to be more eco-conscious and focus on taking more sustainable approaches in terms of natural resources.
Sprouting green seeds in Saudi Arabia
The Middle East, in particular Saudi Arabia, is witnessing a green trend with consumers displaying an increased preference for eco-friendly products with natural ingredients.
However, along with this growth also came a flood of natural beauty products. O’right distributor of Saudi Arabia Waleed says, “So many brands claim to be natural and organic, but there isn’t one that can truly benefit the health of my family.”
During his visit to Taiwan, Waleed was impressed by the unique spatial and product design of O’right Concept Store. He truly believes that O’right can make a difference and lead people towards a greener lifestyle as a brand.
In October, the first O’right Concept Store was opened in Riyadh Gallery Mall of Riyadh, the capital of Saudi Arabia. As a brand that promotes a vision of a green lifestyle, O’right Concept Store is decorated with wood elements and greenery and features walls without paint, LED lighting and O’right’s innovative water-saving faucets controlled by foot pedals. A water recycling mechanism allows used tap water to be drained and reused as water for flowering plants.
A space designed for custom scalp care services
An ongoing journey
The O’right Concept Store Saudi Arabia had to overcome many cultural and trivial challenges in order to create the perfect atmosphere and retail experience for consumers. Since its opening, the store has gotten many positive reviews. “Seeing how happy customers become after finding the product for them…I knew that the time and effort we invested into this store was all worth it. We did it!” Waleed got emotional while sharing his thoughts.
Waleed also plans to open more O’right Concept Stores in Saudi Arabia in hopes of welcoming more people to join our green journey and spreading more green seeds throughout Saudi Arabia.
