A hair salon can give you the trendiest style and ensure your natural beauty and health. As you walk into a hair salon, you are immersed in a comfortable environment to experience the magic of hairdresser’s skills. Now you can use natural and healthy hair products to pamper your scalp. Green is the new black.
Back to the roots
Hair trends evolve with time and seasons, and have recently gone back to its roots: scalp care. More and more people are jumping on this bandwagon and Korea is not an exception. Equipped with the latest gadgets and technology, Korean salons know how to inspire consumers to slow down and go back to their roots to restore their natural beauty and health.
Nestled in Seoul of Korea, La Bridge Salon (Jeonnong Lotte Castle Branch), was first introduced to O’right 3 years ago. Salon owner Ms. Choi Min-ju, deeply impressed by the green brand’s Natural, Pure and Eco-friendly philosophy, found what she was looking for in O’right on her pursuit for a healthier approach in salon services while creating beautiful hairstyles.
Before providing any hair services, La Bridge first examines customers’ scalp condition and offers basic consultancy to promote proper hair and scalp care and find the perfect products for them. Ms. Choi also recalled that when she was promoting scalp treatment, she was shocked by the amount of unhealthy scalp she saw! As a result of hectic and stressful lifestyles, people nowadays face a number of scalp problems, such as acne, inflammation, redness or irritation. That’s where O’right Caffeine Botanical Scalp Revitalizer comes into the picture to work wonders. The miracle worker received wide acclaim from customers, including a 60-year-old whose hair restored its radiance after use and a 40-year-old male who was amazed by the product’s scalp revitalizing effects. The caffeine scalp treatment restores the health of the scalp and makes customers feel confident and beautiful again.
A green space in the city
Ms. Choi wants to create a relaxing, soothing space in the city for customers. When customers walk into the salon, they are welcomed with large windows that give them a clear view of outdoor greenery and the blue sky when they are enjoying salon services. La Bridge provides a tranquil environment that benefits the body, mind and soul.
“I choose and provide only the best for my customers,” Ms. Choi says. In the Korean salon market, it’s not common for hair care brands to fully disclose the percentage of natural ingredients in their products and to list their contributions to the environment. O’right puts great detail and efforts into product packaging and formulations, and that is why Ms. Choi did not hesitate to introduce the world’s greenest hair care brand to her customers. “I don’t want my customers to feel like they can’t get the style they want just because they are suffering from scalp problems,” Ms. Choi laughs. She believes that O’right will be the drive behind her journey to realize her green vision for La Bridge Salon (Jeonnong Lotte Castle Branch).
