Switzerland, renowned for their sound environmental policies and high environmental awareness of the population, was named the world’s greenest country by Yale University and Columbia University in an Environmental Performance Index. In March 2018, O’right held our first brand launch event at the Tierpark Dählhölzli zoo in Bern, Switzerland. Surrounded by lush greenery and located just a window away from brown bears, this O’right brand launch event become the focus of local press.
In line with Tierpark Dählhölzli’s mission to protect the ecosystem, we take our role and responsibility in protecting the environment very seriously. Our similar goals and commitment led to our successful partnership and a refreshing, eye-opening brand launch.
Brand launch speech
The O’right team in Switzerland said green products are popular in the European market so there are all sorts of natural and organic brands to choose from; but after looking into all of them, they found that none were in the same league as O’right. Most of them are only partially green; their ingredients, packaging, manufacturer and manufacturing process, however, lack green elements. So, when O’right was first introduced to local distributors by Locke hair salon, they knew right away that O’right was the green brand they have been looking for. They saw that O’right is not only green in terms of products and production, but also in our green actions and commitment to achieving sustainability. With the same vision as distributors of Switzerland, we hope that we can create a better world for future generations to come and have a positive impact on the global market.
We care about your health and beauty
O’right’s green philosophy Natural, Pure and Eco-friendly quickly wins over Swiss salon customers. After using O’right products, consumers saw a visible difference in their hair; it became thicker, fuller, more radiant and healthier. This new green trend is slowly making its way into Switzerland. O’right believes that doing the right thing is the only way to build a better future.
The zoo entrance
Brand launch venue
About Locke Hairsalon
Connecting the green bridge between O’right and Switzerland
Nestled in nature surrounded by the Alps, Lake Thun and Spiez Castle, Locke is a hair salon with an extraordinary view, giving people who come for a salon service a picturesque experience.
The owner of Locke: Marc Kellenberger
For Marc Kellenberger, owner of Locke, salon services are not just a part of their job, but also a responsibility to the society. He always stands from the customer’s perspective to think about what’s best for the customer and what makes the customer happy. From the business perspective, Marc aims to do what’s best for the environment, society and the economy.
About the team of Switzerland
The O’right team of Switzerland is like a big family consisting of members who share the same vision with each member playing a vital role in the company. The team places great importance on the interaction with customers as it is the foundation on which a trusting relationship can be built.
The team aims to introduce the world’s greenest hair care brand to the citizens of the country with the highest recycling rates in the world.
