The world is our village. No matter how far we are away from each other, we all live under the same sky, the same sun, the same moon and on the same planet. But do you ever look up at the sky occasionally to find that the sky is no longer as clear as it was before? It is gradually being replaced with a somber grey color before our eyes. As the world is fighting to change climate change, O’right sincerely hopes that more people can join us in pursuit of climate action and make the sky blue again.
This year marks O’right’s 8th time participating in Earth Hour and also the first time we invited 36 green partners to join. Every year we use this opportunity to invite global distributors to support the lights-off event and use their power to shine a light in climate action. In 2016, the documentary film about climate change, Before the Flood, took us on a journey to uncover the reality of climate change and explore the impact of man-made global warming. With this year’s theme “Connect to Earth,” O’right seeks to raise awareness on the effects of climate change and make a bigger impact by urging everyone to take action and green up as a team.
We united green partners, distributors and salon hairdressers to join us in this global environmental movement in hopes of inspiring more people to protect our planet.
O’right distributors in Austria, Germany and Bulgaria took the lead in taking action to support Earth Hour organized by WWF.
Elsewhere, O’right distributors in Korea, Romania, Lithuania, Saudi Arabia and Russia filmed videos and took videos at famous spots in their countries to show their support for Earth Hour. Most affected by climage change due to their subtropical and tropical climates, Hong Kong, Singapore and Malaysia wasted no time in inviting hairdressers of 15 hair salons in Hong Kong and 39 salons in Singapore and Malaysia, who in turn invited their customers to join the movement.
No matter where you are on earth, the disastrous effects of climate change can be felt. From the promise we made at Cosmoprof Worldwide Bologna to inviting distributors from Dubai, Poland, Netherlands, Belgium, Switzerland, Liechtenstein, Canada, Slovenia, Croatia, Bosnia, Japan and Turkey to use the power of social media to share tips for living a low-carbon lifestyle, we are aware that it is our responsibility to make a change. We strive to influence others with our actions on climate change.
It is our responsibility to restore the earth’s beauty. Next year, let us turn awareness into action beyond the designated hour and continue on our mission to save energy, reduce carbon and love the earth together.
