United We Stand: The Climate Change Revolution. At the 2015 Paris climate summit, President Laurent Fabius banged a green gavel to signal the adoption of the Paris Agreement and the world cheers in response. Following Paris climate deal, the world celebrates Earth Hour in March to take action on climate change.
United We Stand
In late March every year, landmarks around the world go dark at 8:30 pm for one hour to celebrate WWF’s Earth Hour to get everyone to switch off their lights and work together to create a sustainable, low carbon future for planet earth.
People all over the world are demanding action on climate change. From Australia, Paris, Dubai, South Korea to Thailand, Earth Hour grew to include 7,000 cities in 172 countries in 2015 with billions of people participating in the lights-off movement to shine light on global warming.
Nationwide Support
In 2016, O’right celebrated Earth Hour by rallying hundreds of celebrities such as JJ Lin, Jam Hsiao, and Sonia Sui as well as over 10,000 hairdressers from 4,000 hair salons in Taiwan to show their support and make a green promise. O’right distributors from different cities around the globe also encouraged local hair salons to join the Earth Hour movement.
On March 19, we collaborated with Lamigo Monkeys, a baseball team in the Chinese Professional Baseball League in Taiwan, and went dark along with over 20,000 people at the stadium. We’re sure that everyone who watched the baseball game live on television that day could feel the goosebump-inducing moment and power of the crowd celebrating the lights-off event with the rest of the world.
Photo /// Indigenous singer Suming Rupi performing Don’t Give Up at the Earth Hour event
We also invited corporations including 85° C, Eslite Spectrum, udn.com, Order, KPMG, Taiwan Association for Superior Service Brands, China Development Financial, 104 Corporation, L’Hotel de Chine Group, and SGS Taiwan to use their resources and power for Earth Hour. At the same time, we are fulfilling our corporate social responsibility by giving back to the society and making the promise to protect planet earth.
Going Beyond the Hour
The Earth Hour 60+ logo represents the 60 minutes of Earth Hour and a commitment to add a positive act for the planet that goes beyond the hour.
The COP21 Paris Agreement officially marks the dawn of the low carbon era. As countries across the globe submit their Intended Nationally Determined Contributions (INDCs), we, as global citizens, can also reduce carbon emissions in our daily life and motivate others to be part of the change by using their power to create a sustainable future.
/// 2011-2015 Earth Hour in Review
2011 Earth Hour 60 Reduce Carbon and Love the Earth Press Conference
2012 Earth Hour Countdown Press Conference
2013 Celebrity and salon endorsements
2014 Celebrity and salon endorsements & night run event in Kaohsiung
2015 Celebrity and salon endorsements & bicycle generator event in Taipei
What is the Paris Agreement?
The Paris Agreement is a global agreement on the reduction of climate change that was negotiated at COP21 with the target to hold the increase in the global average temperature to well below 2° C above pre-industrial levels.
