18th to 19th Century Europe – Salons are private living rooms for art gatherings
In salons, women gain knowledge, exchange opinions, and give assessments, thus salons are viewed as continuing education these women give themselves.
21st Century Taiwan – The sanctuary for O’right salons, hair care, and green issues
We launched the green revolution “a chair that can change the world” of the hair care industry to advocate “healthy people, a healthy environment, and a healthy society.”
21st Century – The blossoming of global hair salons and green movement
The power of transforming ordinary into extraordinary allows us to spread hope and grow green seeds
Launching a Green Revolution in the Hair Care Industry
On February 2, 2015, Oʼrightʼs Marketing Department began discussing what should be done to create a significant impact beyond commercial interests and cultivate a green ambassador. After numerous days of frustration, the marketing team had an epiphany: good design comes from the harmony among heaven, earth, and man and provides people with more wonderful things and inspirations. Thus began the wonderful journey towards the birth of the OʼLove Paper Bench, made from recycled cartons. Hence, OʼLove Paper Bench embarked on the green revolution of the hair care industry. Like every other mysterious journey, we were both filled with anticipation and a little afraid.
The Power of Believing: One Step at a Time
From March 4, 2015, for 3 months and 2 days, 28 green salons around Taiwan began displaying the chair, demonstrating the power of the hair care industry and also showing feelings of optimism and anticipation towards the seed of hope. When Yiwen, the 35-yearold owner of a salon in Chiayi, received an invitation for the OʼLove Paper Bench campaign, he excitedly claimed, “Iʼve always believed that companies should stand up and take action to protect the environment. Our generation has caused so much damage already, so we should fix it for future generations!” From being an assistant to a salon owner, Yiwen finally has the chance to choose products he identifies with. “Natural and environmentally friendly” is a mutual understanding. He thinks of all his customers as friends. “Can you really sit on that chair?” and “does Oʼright sell chairs?” are just two of the many questions Yiwen helps answer for customers. He answers their questions and spreads the good word of Oʼright because thatʼs what he would do to a friend. Yiwen jokingly said, “If a salon doesnʼt help introduce Oʼright products, then that salon must be on bad terms with the companyʼs service representatives!”
Donʼt be fooled by the age of Aki, the 15-year-old manager of Ashkyi Hair located in Banqiao. Sheʼs had 13 years of experience in this industry! The reason she chose Oʼright products was because of the dermatitis caused by repeated contact with water and detergents from spending too much time at the basin washing customersʼ hair. “Oʼrightʼs products are like water; its natural scent aroused my curiosity. Their products are nothing like the ones Iʼve used before!” The OʼLove Paper Bench sitting in the lobby is there to welcome customers. Aki said, “One time a muscular boy came to our salon and looked at the chair in fear. He was afraid of breaking it! When he finally brought up the courage to sit on the chair, the look of joy on his face was
priceless!” Aki is looking forward to another journey for the OʼLove Paper Bench to embark on.
Promise of a Better Tomorrow
OʼLove Paper Bench brings people together. During the journey, Oʼrightʼs green concept, partnership with salons, as well as the good relationship between salons and consumers made a beautiful scenery. No matter how the world changes, Oʼright believes that “healthy people, a healthy environment, and a healthy society” will become the power that transforms ordinary into extraordinary. Letʼs wait in anticipation as green seedlings continue to grow with “a chair that promotes green power”!
To be continued…
